KZQX Marketing Information

WHO: KZQX broadcasts from studios in Chalk Hill, Texas, located about ten miles south of Longview. It is owned and operated by Chalk Hill Communications, LLC.

WHAT: KZQX started out in 2002 as one of the first Low Power FM stations to receive an FCC license in Texas. In November 2009, we acquired a new commercial frequency and moved to 100.3 FM. KZQX now broadcasts from our own 500 foot tower which is located about two miles north of Lake Cherokee. That puts our signal closer to heavily populated areas in Longview and Marshall. We can also be found in Tyler on 97.9 FM.

“Unforgettable QX-FM,” is locally programmed and operated. Our format is a one of a kind. There is nothing quite like it. It is a locally grown product that evolved without the use of consultants or satellite services in some remote city. Each song has been individually selected based on feedback from our local listeners.

WHERE: "America’s Original Classics" on QX-FM is heard on 100.3 FM in the Longview, Kilgore, Marshall, Henderson Carthage and Chalk Hill area. We also can be found on a translator in Tyler, Texas that rebroadcasts our signal on 97.9 FM. According to US Census studies, well over 350,000 East Texans can receive our signals. We are also heard world wide through our web site www.kzqx.com

WHEN: America’s Original Classics on QX-FM is on the air 24 hours a day, seven days a week. We are equipped with emergency backup power systems which have allowed us to stay on the air when other local stations have been unable to broadcast.

WHY: KZQX is a community radio station established with the idea of serving the needs of the people in our service area. There are no hidden agendas to our programming past public service to the community.

Our jazzy adult standards/oldies format appeals to a demographic segment that is often ignored by traditional broadcasters. Although we certainly do have younger listeners, our audience is predominantly in the age 40 plus area. These people are often ignored by traditional media. Most of our listeners have discretionary income.

Our signal covers most of Rusk , Gregg, and Harrison counties as well as the City of Tyler and some of its "suburbs". We provide the widest variety of musical memories ever broadcast. While many people listen to us for our musical diversity, quite a few report that they listen simply because we are local. There are not a lot of truly local stations left. We think that is important. After all, we live here ourselves. Our sponsors are usually local businesses who are vital parts of our community.

You can reach over 350,000 potential buyers of your products and services with daily announcements at a surprisingly reasonable cost.

According to experts who study such things, the music you grew up with remains closest to your heart. One of our listeners recently described listening to QX-FM as “Like listening to a radio version of the Ed Sullivan Show.” We like that. For people who grew up in the 1940’s, 50’s or 60’s, we strike a chord, bringing them a musically nostalgic look at well remembered times.

We do this through a huge library of musical favorites. Unlike many stations with play lists of only 100-200 songs, our play list consists
of 1200 – 1500 per week. What’s more, we rotate new music every week from our huge music library consisting of over 8500 songs.
You won’t find that kind of variety on most stations. This makes our audience fiercely loyal.

According to survey companies who keep track of these kinds of things , stations with this format are most popular with “Graying Affluents and Affluent Empty Nester’s.” But it’s not just people of retirement age who listen. There are a surprising amount of “MTV Generation” folks who are musically curious. They tune in as well.
It’s not just your Grandfather’s radio station (although he’s probably listening too).

Recent Surveys tell us that our audience skews approximately 60% women and 40% men.

Affluent Empty Nesters	38.9 %
Graying Affluents	23.0 %
Working Women	18.7 %
Affluent Full Nesters	8.2 %
Affluent Working Women	7.7 %
MTV Generation	5.5 %
Working Mothers	5.4 %
Single Parents	5.3 %
Affluent Blue Collar	3.7 %
Maturing Yuppies	1.3 %
Yuppies	1.1 %

Some High School	3.9 %
High School Graduate	33.8 %
Some College	25.1 %
College Graduate	21.8 %
Advanced Degree	14.7 %

Under $15,000	7.5 %
$15,000 - $24,999	18.1 %
$25,000 - $34,999	19.5 %
$35,000 - $49,999	20.4 %
$50,000 - $74,999	17.2 %
$75,000 - $99,999	7.1%
$100,000 - $149,999	5.2 %
$150,000 or more	5.1 %

Do any of these people sound like someone you'd like to reach? Let's talk to see what we can do to help your business.

KZQX Radio 100.3 Longview & 97.9 Tyler
P.O. Box 1008, Kilgore, Texas 75663
Phone 903-643-7711 Fax 903-643-8272 Email: info@qx-fm.com

All of our programming originates in our studios in Chalk Hill, Texas. We're the home of America's Original Classics. It's an eclectic mix of the greatest hits of the 40's 50's and 60's along with music from today's artists who are smart enough to know a good tune when they hear it!